Overview
Problem
Profit reduction and fluctuations in delivery ETA are caused by drivers choosing their own routes.
Proposed Solution
Update the app experience with a guided workflow, limiting drivers ability to deviate from assigned routes.
Objectives
Remove the drivers ability to go out of order, and force them follow the routing system directions
Reduce the number of tasks a driver can see in the app
Improve the app visual hierarchy and information architecture
Approach
Understanding & Researching
I spent the first few weeks understanding the driver experience from technical and product level.
I engaged in many conversations with developers and dispatch leads.
I shadowed several drivers to understand their overall experience.
Sketching & Iterating
I iterated on prototypes and tested with drivers.
Mid-fidelity prototype
Deliverables
Design System
Part of the design system