Guided Experience for Drivers



Profit reduction and fluctuations in delivery ETA are caused by drivers choosing their own routes.

Proposed Solution

Update the app experience with a guided workflow, limiting drivers ability to deviate from assigned routes.


  1. Remove the drivers ability to go out of order, and force them follow the routing system directions

  2. Reduce the number of tasks a driver can see in the app

  3. Improve the app visual hierarchy and information architecture


Understanding & Researching

I spent the first few weeks understanding the driver experience from technical and product level.

I engaged in many conversations with developers and dispatch leads.

I shadowed several drivers to understand their overall experience.

Sketching & Iterating

I iterated on prototypes and tested with drivers.

Mid-fidelity prototype


Design System

Part of the design system

Final Design