Guided Experience for Drivers

Helping drivers in staying focused

Role

Product design, UX research

Timeline

3 months

Team

Product Manager

Developer

Tools

Figma, Framer, Netlify

Overview

Overview

Overview

Problem

Drivers navigating their own paths result in unpredictable estimates in delivery times.

Proposed Solution

Update the app experience with a guided workflow, limiting drivers ability to deviate from assigned routes.

Objectives

  1. Remove the drivers ability to go out of order, and force them follow the routing system directions

  2. Reduce the number of tasks a driver can see in the app

  3. Improve the app visual hierarchy and information architecture

Approach

Approach

Approach

Understanding & Researching

I spent the first few weeks understanding the driver experience from technical and product level.


I engaged in many conversations with developers and dispatch leads.


I shadowed several drivers to understand their overall experience.

Sketching & Iterating

I iterated on prototypes and tested with drivers.

Mid-fidelity prototype

Side by side

Side by side

Side by side

Before

  • Pick and choose experience

  • inconsistent colors and Accessibility issues

  • So many UI controls in one screen

  • No indication of long tapped buttons


After

  • Guided experience

  • Consistent accessible colors and labels

  • Consistent placement of main Call-To-Action

  • Progressive disclosure of information

  • Quick access to dispatch chat support

Deliverables

Deliverables

Deliverables

Design System

Part of the design system